The challenge: A 2.4-day callback time. Most leads had already moved on.

Apex Electrical Services is one of Dublin's busiest residential and light commercial electrical contractors. They receive 740+ quote requests per month through their website, Google, and phone line. The owner and two office staff were responsible for calling back every lead, understanding the scope of work, qualifying whether it was the right fit, and providing an estimate or booking a site visit.
Average callback time was 2.4 days. By then, many customers had already received quotes from competitors. Of the leads they did reach, only 22% converted to a booked job, largely because the qualification conversation wasn't happening fast enough or consistently enough.
The owner estimated he was personally spending 15 hours a week on quote calls, time that should have been spent running jobs and managing his team.

The solution: Every lead called within 20 minutes, in a natural Irish English voice

Thrumble AI calls every new lead within 20 minutes of submission. The AI speaks in a natural Irish English accent and runs through a structured qualification flow: type of work (rewire, consumer unit upgrade, new installation, fault finding), property type, urgency, budget expectations, and preferred timing.
Qualified leads receive an indicative price range on the call and are offered a site visit booking. Leads that fall outside Apex's service area or scope are politely directed to alternative resources. Every lead interaction is logged with full details in Apex's job management system.
The Irish English voice was a specific requirement. The owner wanted callers to feel like they were speaking to someone local, not an offshore call centre.

The results: The numbers speak for themselves

• 740 quote requests screened per month, every one contacted within 20 minutes.

• Quote-to-job conversion rate doubled from 22% to 44%.

• The owner recovered 15 hours per week previously spent on quote calls.

• Average qualification call duration: 2 minutes 20 seconds, compared to 9 minutes when handled manually.

• 97% of callers rated the experience positively in post-call feedback.

The commercial impact: EUR 320K in additional revenue. Team capacity up 20%.

The doubling of conversion rate represents an estimated EUR 320,000 in additional annual revenue.
The owner's recovered time (15 hours/week) has been redirected to job management and business development, contributing to a 20% increase in team capacity.
The Irish English accent was highlighted in multiple Google reviews, with customers noting they "didn't realise it was AI until they were told."
Deployed in 3 weeks.

740 leads qualified. 44% conversion. 20-minute response time. Sounds like a Dubliner.