The challenge: Agents spending 60% of their time qualifying leads. Only 25% were genuinely ready to buy.

Horizon Realty Group is a residential brokerage operating across Miami-Dade County. Their 18 agents received a combined 1,100+ buyer inquiry leads per month from Zillow, Realtor.com, their own website, and open house sign-ins.
The problem: agents were spending 60% of their time on the phone qualifying leads, and only 25% of those leads were genuinely qualified buyers (pre-approved, timeline within 90 days, budget aligned with available inventory). The rest were browsing, not pre-approved, or looking in a price range Horizon didn't serve.
Every hour an agent spent on an unqualified lead was an hour they weren't spending with a buyer ready to close. The brokerage estimated this was costing them $1.2 million per year in lost productivity.
Miami's bilingual market added complexity. 45% of inquiries came in Spanish, and not all agents were fluent.

The solution: Every lead contacted within 10 minutes, in English or Spanish

Thrumble AI contacts every new buyer lead within 10 minutes. The AI speaks in both English and Latin American Spanish, qualifying each lead on: pre-approval status, budget range, desired neighbourhood, property type, timeline to purchase, and whether they're currently working with another agent.
Qualified leads are matched to an available agent by specialisation and language preference, with a showing or consultation booked on the spot. Unqualified leads are nurtured with automated follow-up (property alerts, market updates) and re-engaged when their status changes.
Every lead interaction is logged in the CRM with a qualification score and full conversation summary.

The results: The numbers speak for themselves

• 1,100 buyer leads screened per month, every one contacted within 10 minutes.

• Agent showing time with qualified buyers doubled. Previously, agents were running 8 showings to get 1 offer. Now: 4 showings per offer.

• Qualified lead conversion to closed transaction improved from 8% to 14%.

• Spanish-language lead handling is seamless: 45% of leads qualified in Spanish with no agent language barrier.

• Average qualification call: 2 minutes 20 seconds, compared to 9 minutes when agents did it themselves.

The commercial impact: $2.4M in additional commission revenue. Agent turnover down from 30% to 18%.

The improvement in agent productivity and conversion rates translates to an estimated $2.4 million USD in additional annual commission revenue across the brokerage.
Agent satisfaction has improved measurably, with turnover dropping from 30% to 18% year-over-year (agents stay when they spend time selling, not screening).
Deployed in 4 weeks.

1,100 leads screened. English and Spanish. 4 showings per offer instead of 8. Agents sell, AI qualifies.