The challenge: $14,000 in overtime every month, and drivers choosing faster brokerages

Ironline Freight is a mid-size freight brokerage operating out of Houston, coordinating dry van and refrigerated shipments across the southern United States. Their dispatch team of five handled a constant stream of inbound calls from carriers, drivers, and shippers: confirming load details, matching available drivers to open loads, updating ETAs, and managing exceptions.
Each dispatch call averaged 7 minutes. During peak shipping periods (holiday season, produce season), the team routinely worked 12-hour days and weekends to keep up. Overtime costs were running $14,000/month, and driver satisfaction was suffering because hold times during peak periods meant available loads were being picked up by competitors first.

The solution: An AI that speaks the language of freight

Thrumble AI handles all inbound dispatch calls. When a carrier or driver calls in, the AI confirms their identity and MC number, presents available loads matching their equipment type and preferred lanes, confirms rate and pickup/delivery windows, and books the load assignment in real time.
For exception calls (late pickups, breakdown notifications, detention issues), the AI captures the details, updates the load status, and escalates to a human dispatcher only when a decision is required.
The AI speaks in clear American English, with an understanding of logistics-specific terminology (deadhead, lumper fees, TONU, detention) that carriers expect from a professional dispatch operation.

The results: The numbers speak for themselves

• 1,400 loads dispatched per month through AI-handled calls.

• Average dispatch call time: 1 minute 50 seconds, down from 7 minutes with human dispatchers.

• Dispatcher overtime eliminated entirely. The team now works standard hours with the AI handling overflow and after-hours calls.

• Load-to-driver matching speed improved by 4x. Available loads are filled faster, reducing empty miles and improving carrier satisfaction.

• 98% of load bookings completed without human involvement. Only 2% required escalation for rate negotiation or exception handling.

The commercial impact: $168K saved in overtime. Deadhead miles down 11%.

$168,000 USD per year saved in dispatcher overtime alone.
Faster load matching has reduced deadhead miles across Ironline's carrier network by an estimated 11%, improving carrier retention and reducing per-load costs.
Deployed in 4 weeks.

1,400 loads dispatched. 1 minute 50 seconds average. Zero overtime. Carriers get answers, not hold music.