The challenge: 4,500 leads in the CRM. 14 weeks to work through them. Most would be cold by then.

Nexus Business Solutions provides IT infrastructure and cybersecurity consulting to mid-market enterprises across Southeast Asia. Their sales team of six covered Singapore, Malaysia, Indonesia, and the Philippines from a single Singapore office.
With 4,500 leads in their CRM from trade shows, webinars, and digital campaigns, the team was sitting on a goldmine they couldn't dig fast enough. Each qualification call took 10-12 minutes, and language barriers slowed things further. The Singapore and Philippines leads could be handled in English, but Malaysian and Indonesian prospects often preferred Malay or Bahasa Indonesia.
At the team's current pace, it would take 14 weeks to work through the backlog. By then, most leads would be cold.

The solution: An 11-day qualification blitz across 4 languages

Thrumble AI ran an 11-day qualification blitz across the entire lead database. The AI called each lead in their preferred language (English, Mandarin, Malay, or Bahasa Indonesia), detected during the first few seconds of conversation.
The qualification flow covered: current IT infrastructure setup, pain points, budget authority, procurement timeline, and interest in a consultation with a Nexus specialist.
Qualified leads were scored, tagged by service line, and assigned to the appropriate sales rep with a full profile and preferred meeting time.

The results: The numbers speak for themselves

• 4,500 leads contacted. 2,200 fully qualified conversations completed in 11 days.

• Active sales pipeline tripled from 180 to 540 qualified opportunities.

• Language coverage: English (42%), Mandarin (18%), Malay (22%), Bahasa Indonesia (18%). All handled natively by the AI.

• Average qualification call: 2 minutes 45 seconds, compared to 11 minutes with human reps.

• Sales team time on prospecting dropped from 70% to 15%, with the balance redirected to closing qualified deals.

The commercial impact: Pipeline tripled. 2.4x quarterly revenue growth within two quarters.

The tripled pipeline contributed to a 2.4x increase in quarterly revenue within the following two quarters.
Campaign cost: approximately SGD 8,500. The equivalent human effort would have consumed 14 weeks of a 6-person team's capacity, valued at approximately SGD 210,000.

2,200 leads qualified. 4 languages. 11 days. Pipeline tripled. APAC sales, scaled.