The challenge: 1,400 expired listings in the CRM. Three agents too busy to call them.

Prestige Realtors is a boutique agency on the Gold Coast specialising in residential sales. Like every agency, they have a database of expired listings: properties that were previously on the market but didn't sell, or vendors who listed with a competitor and let the mandate lapse.
Expired listings are one of the highest-conversion lead sources in real estate, but working them requires volume outreach that agents simply don't have time for. Prestige had 1,400 expired listing contacts in their CRM. Their three agents were too busy with active listings and buyer management to make the calls.
The agency had tried email campaigns, but open rates were below 12% and response rates were negligible. They needed a personal touch at scale.

The solution: 1,400 outreach calls in 8 days, with qualified reactivations booked straight into agent calendars

Thrumble AI ran an outbound reactivation campaign across all 1,400 expired listing contacts over 8 days. The AI called each owner in a natural Australian English voice, introduced itself on behalf of Prestige, and asked whether they were still considering selling.
For interested owners, the AI captured: current situation (still wanting to sell, reconsidering timing, price expectations changed), preferred method of appraisal (in-person or virtual), and availability for a meeting with an agent.
Qualified reactivations were booked directly into the relevant agent's calendar with a full summary of the vendor's current position.
Owners who weren't interested were logged with their reason and removed from future outreach. Those who were "not yet but maybe later" were tagged for a 6-month re-engagement.

The results: The numbers speak for themselves

• 1,400 expired listing owners contacted in 8 days.

• 185 listings reactivated into fresh appraisal or listing conversations. A 13.2% reactivation rate.

• 112 appraisal appointments booked directly into agent calendars.

• 340 "not now, but later" contacts tagged for future re-engagement.

• Average call duration: 2 minutes 10 seconds. An agent doing these calls manually would average 7 minutes per attempt.

The commercial impact: $740K commission pipeline. $3,200 campaign cost.

Based on Gold Coast median sale prices and Prestige's average commission rate, the 185 reactivated listings represent a potential commission pipeline of $740,000 AUD.
Campaign cost: approximately $3,200 AUD. The manual equivalent would have required a dedicated agent working full-time for 6+ weeks, at an opportunity cost of $45,000+ in active listing management.

1,400 expired listings called. 185 reactivated. $740K pipeline. 8 days. $3,200 campaign cost.