The challenge: 60% of inquiries unqualified. Sales team spending most of its time going nowhere.

TerraVerde is a luxury outdoor furniture brand based in Milan, selling to architects, interior designers, and high-net-worth homeowners across Europe, the Middle East, and North America. Their international sales team of four received 1,400+ inquiries per month through the website, trade shows, and referral partners.
The challenge: 60% of inquiries were unqualified (too early in their project, wrong budget range, or looking for products TerraVerde doesn't carry). The sales team was spending the majority of its time on qualification calls that went nowhere, leaving too little time for the high-value prospects who were ready to buy.
Average time to contact a new inquiry: 1.8 days. For a brand competing in the luxury market, that delay was costing deals.

The solution: Every inquiry contacted within 30 minutes, in polished professional English

Thrumble AI contacts every new inquiry within 30 minutes, speaking in polished, professional English (TerraVerde's primary international sales language).
The AI qualifies each lead on: project type and timeline, budget range, product category interest, location and delivery logistics, and whether they'd like to book a showroom visit (Milan or London) or a virtual consultation.
Qualified leads are instantly assigned to the appropriate sales team member with a full profile. Unqualified leads receive a polished follow-up email with the brand's catalogue and an invitation to re-engage when their project progresses.

The results: The numbers speak for themselves

• 1,400 inquiries screened per month, every one contacted within 30 minutes.

• 520 showroom appointments booked monthly, up from 310 when handled by the sales team. A 68% increase.

• Sales team now spends 90% of its time on qualified, ready-to-buy prospects instead of cold screening calls.

• Average qualification call: 2 minutes 40 seconds. The sales team previously spent 12 minutes per lead on qualification.

• Lead response time dropped from 1.8 days to under 30 minutes.

The commercial impact: EUR 1.8M in additional annual sales. Sales productivity doubled.

The 210 additional qualified showroom appointments per month represent an estimated EUR 1.8 million in additional annual sales revenue, based on TerraVerde's average order value of EUR 8,600.
Sales team productivity has effectively doubled, with no additional headcount.
Deployed in 5 weeks.

520 showroom bookings. 30-minute response. 68% more qualified appointments. Zero extra headcount.