380 Tours Booked. Three Languages. How Thrumble AI Turned Wanderlust's Inquiries Into Revenue.
Wanderlust Adventure Tours used Thrumble AI to qualify and book international tour inquiries in English, German, and Afrikaans. 380 bookings per month, up 52% from manual handling.
The challenge: Losing 120+ bookings a month to slow response times and missed calls
Wanderlust Adventure Tours operates safari, hiking, wine, and coastal excursion packages out of Cape Town, serving international tourists (primarily from the UK, Germany, USA, and domestic South African travellers).
With a three-person office team handling calls, emails, and WhatsApp inquiries, response times for phone leads averaged 6 hours. International callers in European time zones often called outside Cape Town business hours and got no answer. German-speaking inquiries (30% of their market) were handled only when the one German-speaking team member was available.
The company estimated they were losing 120+ bookings per month to slow response times and missed calls.
The solution: 24/7 availability in English, German, and Afrikaans
Thrumble AI handles all inbound inquiry and booking calls 24/7, in English, German, and South African English (with Afrikaans capability for domestic callers).
The AI qualifies each caller on: tour interest, travel dates, group size, budget, and fitness/experience level (relevant for hiking and safari packages). Qualified callers are offered available dates and can book on the spot. Payment links are sent via SMS during the call.
The South African English voice was tuned for local pronunciation, and the German voice uses standard Hochdeutsch appropriate for the DACH tourist market.
The results: The numbers speak for themselves
820 inquiry calls handled per month across all three languages.
380 tours booked per month, up from 250 with manual handling. A 52% increase.
Lead response time dropped from 6 hours to instant (24/7 availability).
German-language bookings increased by 68%, directly attributed to consistent German-language availability.
Average booking call: 3 minutes 30 seconds, compared to 11 minutes with human agents.
The commercial impact: ZAR 3.9M in additional annual tour revenue. Deployed in 5 weeks.
The 130 additional bookings per month represent approximately ZAR 3.9 million (USD 210,000) in additional annual tour revenue.
Office team redeployed from phone duty to guest experience, supplier management, and new tour development.
Deployed in 5 weeks.
380 tours booked monthly. English, German, Afrikaans. 52% more conversions. Available 24/7.
